When pop star Lily Allen recently dropped three dress sizes, magazines and websites went wild for her new look. Chart topper Lily managed to drop down from a 14 to a svelte size 8, and she owes it all to hypnosis.
In order to lose the weight, the formally curvy star visited celebrity hypnotherapist Sarah Hepburn who claims to have a 98 per cent success rate. The notoriously difficult pop star was so impressed with the results that she endorsed Hepburn’s forthcoming DVD, Lose Weight Without Dieting, she said: “Hypnosis gave me a flat tum – I’ve never been happier!”
Now the fashion world has seen the impact of using hypnotherapy to aid weight loss, it could really take off. Hepburn carried out the treatment on Lily by simply repeating motivating sentences to her while she was hypnotised. These included statements such as 'You will do everything in your power to become your target weight', and, 'You will remember to drink lots of water.' Like other weight-loss clients, Lily was asked to keep a food diary after the initial hypnosis session. She was also asked to begin practising self-hypnosis, although some would argue that this is not dissimilar to the self-discipline required for regular diets and weight-loss programmes.
Hepburn, a softly spoken Northerner, is always happy to explain how hypnotherapy actually works. She said: “It's all about re-programming the brain, planting thoughts deep into the subconscious when people are at their most receptive.” Hepburn calls the process of erasing negative habits from our brains ‘deleting files’ and it seems to work.
Married mother-of-one Hepburn grew up in Yorkshire. After leaving school, she worked in accountancy and nursing, before turning to psychotherapy, which ultimately led to her current career in hypnotherapy. Hepburn started by establishing a small consultancy in the North of England, although she soon moved to London where her business boomed and she was able to build up an impressive client list. In fact, her list is so impressive that she was flown out to the Japan World Cup and often conducts trans-global hypnotherapy over the phone, she also boasts a mass celebrity following. These days, Hepburn’s DVDs are best sellers and she has been asked to appear on Oprah, as well as a number of other major American TV programmes.
Hepburn doesn’t only use her skills as a hypnotherapist to hep people tackle weight loss; she believes that there are no bad habits or fears that she can’t tackle. While the most popular problems she deals with tend to be weight loss, alcoholism and smoking, she has also helped to cure a woman with a crippling banana phobia, as well as a number of sportsmen who were suffering from confidence issues and even some who simply wanted to improve their game.
It looks like it isn’t just Lily who is keen to thank Hepburn for her help; the hypnotherapist regularly receives notes of thanks from satisfied customers. She explains, “It means a lot to them, because I give them their freedom. That's why they're so grateful.”
In order to lose the weight, the formally curvy star visited celebrity hypnotherapist Sarah Hepburn who claims to have a 98 per cent success rate. The notoriously difficult pop star was so impressed with the results that she endorsed Hepburn’s forthcoming DVD, Lose Weight Without Dieting, she said: “Hypnosis gave me a flat tum – I’ve never been happier!”
Now the fashion world has seen the impact of using hypnotherapy to aid weight loss, it could really take off. Hepburn carried out the treatment on Lily by simply repeating motivating sentences to her while she was hypnotised. These included statements such as 'You will do everything in your power to become your target weight', and, 'You will remember to drink lots of water.' Like other weight-loss clients, Lily was asked to keep a food diary after the initial hypnosis session. She was also asked to begin practising self-hypnosis, although some would argue that this is not dissimilar to the self-discipline required for regular diets and weight-loss programmes.
Hepburn, a softly spoken Northerner, is always happy to explain how hypnotherapy actually works. She said: “It's all about re-programming the brain, planting thoughts deep into the subconscious when people are at their most receptive.” Hepburn calls the process of erasing negative habits from our brains ‘deleting files’ and it seems to work.
Married mother-of-one Hepburn grew up in Yorkshire. After leaving school, she worked in accountancy and nursing, before turning to psychotherapy, which ultimately led to her current career in hypnotherapy. Hepburn started by establishing a small consultancy in the North of England, although she soon moved to London where her business boomed and she was able to build up an impressive client list. In fact, her list is so impressive that she was flown out to the Japan World Cup and often conducts trans-global hypnotherapy over the phone, she also boasts a mass celebrity following. These days, Hepburn’s DVDs are best sellers and she has been asked to appear on Oprah, as well as a number of other major American TV programmes.
Hepburn doesn’t only use her skills as a hypnotherapist to hep people tackle weight loss; she believes that there are no bad habits or fears that she can’t tackle. While the most popular problems she deals with tend to be weight loss, alcoholism and smoking, she has also helped to cure a woman with a crippling banana phobia, as well as a number of sportsmen who were suffering from confidence issues and even some who simply wanted to improve their game.
It looks like it isn’t just Lily who is keen to thank Hepburn for her help; the hypnotherapist regularly receives notes of thanks from satisfied customers. She explains, “It means a lot to them, because I give them their freedom. That's why they're so grateful.”
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